I grew up in San Diego, California. A land of beautiful people, year-round sunshine, and the best Mexican food north of the border, despite what anyone from Texas will tell you.
(I can hear you all now, “Where is she going with this?” Patience, my friends. Patience.)
Now, despite easy access to what I consider to be the creme-de-la-creme of Mexican cuisine, sometimes I get a hankering for Taco Bell. I’m not proud of it, but the crunch of a taco shell filled with, what I hope at least 3 out of 5 lab results would say is ground beef, then topped with freeze-dried cheese and pre-packaged lettuce calls to me. Usually at around 2am. Usually from the backseat of a Lyft.
(I know, I know, I promise, we’re getting to the metaphor.)
At Taco Bell, for about $3 and a few ounces of precious dignity, I can acquire something almost resembling the Mexican food I love. It’s not the real thing, but it’s what I want in the moment and the price is right.
Ladies (and gentlemen? Maybe?) today I would like to talk about the Taco Bell of wine: Yellow Tail. Particularly, Yellow Tail Shiraz. You may have seen the bright yellow label late at night in your local convenience store in the hands of a terrified 19-year-old hoping they don’t get carded. It can also be found on the bottom shelf (yes the VERY. BOTTOM. SHELF.) of drugstores, chain grocery stores, 7-11 (next to the Twinkies), and probably even in your younger cousin’s boyfriend Mike’s backpack.
YTS is not too sweet, not too acidic; nor too heavy or too light. It’s got an earthy, spicy aroma, fruity cherry-vanilla notes, and lingers just long enough for you to forget about your walk-of-shame out of the store with your $4.99 bottle of wine.
You know who pays top dollar when $4.99 will do? Suckers.
And people who can’t appreciate Taco Bell.
My Overall Ratings:
Price-point: 5/5 I can afford this wine AND my student loan payments. You’re welcome, Wells Fargo!
Branding: 5/5 Yellow Tail has an exceptional brand look & feel. The little kangaroo promises exactly what you’re paying for, and you know what? It’s just enough. Plus, their market share is big enough to support a very wide range of varietals for every palate.
Shame: 1 / 5 You don’t feel good about this. You don’t bring this wine to meet your parents or to your company Christmas party… You indulge alone (or with your least judgemental friends) while you promise never to speak of it.